Q4 2023 Paysafe Ltd Earnings Call

Participants

Kirsten Nielsen; Senior Vice President - Investor Relations; Paysafe Ltd

Bruce Lowthers; Chief Executive Officer, Executive Director; Paysafe Ltd

Alex Gersh; CFO; Paysafe Ltd

Dan Perlin; Analyst; RBC Capital Markets

David Togut; Analyst; Evercore ISI

Scott Wurtzel; Analyst; Wolfe Research, LLC

Andrew Harte; Analyst; BTIG, LLC

Timothy Chiodo; Analyst; UBS Securities LLC

Jamie Friedman; Analyst; Susquehanna Financial Group, LLLP

Presentation

Operator

Greetings. Welcome to the Paysafe fourth quarter 2023 earnings call. (Operator Instructions) Please note this conference is being recorded. I will now turn the conference over to Kirsten Nielsen, Head of Investor Relations. Thank you. You may begin.

Kirsten Nielsen

Thank you, and welcome to Paysafe earnings conference call for the fourth quarter and full year 2023. Joining me today are Bruce Lowthers, Chief Executive Officer; and Alex Gersh, Chief Financial Officer.
Before we begin, a reminder that this call will contain forward-looking statements and should be considered in conjunction with cautionary statements contained in our earnings release and the company's most recent SEC reports. These statements reflect management's current assumptions and expectations and are subject to factors that may cause actual results to differ materially from these forward-looking statements. You should not place undue reliance on these statements.
Forward looking statements during this call speak only as of the date of this call, and we undertake no obligation to update them. Today's presentation also contains non-GAAP financial measures. You can find additional information about these measures and reconciliations to the most directly comparable GAAP financial measures in today's press release and in the appendix of this presentation, which are available on the Investor Relations section of our website.
With that, I'll turn the call over to Bruce.

Bruce Lowthers

Great. Thanks, Kirsten, and thank you all for joining us today. We're pleased with our fourth quarter and full year '23 performance, which reflects the achievement of our financial guidance.
2023 marked a year of continued improvement for Paysafe with better growth and better execution. Our teams have a lot to be proud of, and I want to thank them for their hard work and dedication. While we've made progress in many areas of the business, there is more to be done, and we're excited to deliver our goals for 2024, which are well underway.
Alex will take you through the financial results in more detail, but the headline is that we delivered a strong fourth quarter with 8% revenue growth or 6% on a constant currency basis, resulting in full year revenue of $1.6 billion, a 7% increase compared to 2022 and a 6% on a constant currency basis. Fourth quarter adjusted EBITDA increased 13% leading to full year adjusted EBITDA of $459 million, an increase of 12% compared to 2022 or 11% on a constant currency.
This resulted in adjusted EBITDA margin of 28.6% for 2023, an increase of 120 basis points. We also reduced our net leverage, which was 5.0 at quarter end, overachieving our original target for 2023 and down from 5.8 at the end of last year.
Turning to slide 4, I'll recap the highlights of our achievements in 2023, which provides us with a solid foundation to build upon in 2024. First, starting with enterprise sales, we closed roughly 160 enterprise deals in 2023. This was supported by a 58% increase in our quota-carrying sales reps to 71 team members, which is nearly double the comparable head count from the second half of 2022 when the plans for our sales transformation were first established. And this drove a strong contribution to in-year revenue growth from new deals signed. We also recorded double-digit e-commerce growth, which increased 29% for 2023.
On customer experience after coming up in the J.D. Power rankings and reaching third place last year, I'm thrilled that Paysafe has now reached among the top two brands outperforming the industry average for all studied dimensions.
Another highlight on the merchant side is our improved deal efficiency, including faster onboarding. In Q4, our average-contract-to-launch timeframe was about 30 days faster than what we were delivering in Q1, driven by continued process improvement, system consolidation, and the creation of a focused customer success team.
On the consumer side, we improved the customer experience by building the self-serve tools into web and mobile journeys, resulting in a 20% reduction in the customer service contacts. We also increased our customer service NPS score by implementing enhanced automation and next-gen customer service tools. These improvements throughout 2023 have resulted in an increased growth and engagement in our classic digital wallet. We closed out the year seeing growth in three month actives with encouraging progress in key conversion metrics, including payments success rates and converting sign-ups to first usage in the wallet.
Lastly, in addition to improving the customer experience, we've sharpened our focus on new product development. We've made a number of organizational changes in 2023, adapted our capital spend to support this renewed commitment to innovation. During the year, we optimized and expanded the payment methods available to our merchants and increased the number of payment methods that are available enterprise wide.
In summary, we've made great progress across the board, resulting in growth in our key financial metrics while also reducing our debt and leverage.
Moving to slide 5. This is the same supplemental use that we provided last quarter, demonstrating our growth by each business unit. As you've seen in our results, we've improved revenue growth to 7% in 2023, driven by double digit growth across the classic digital wallet business, e-commerce solutions, and our SMB third party channel. This growth was partially offset by softer performance from two areas of business, our direct channel in the US acquiring as well as our eCash business. I'll come back to this in a moment when I discuss our focus for 2024.
Turning to slide 6. In Q4, we booked 50 new enterprise wins with balanced deal activity across our target verticals. Additionally, we are pleased to have expanded our relationship with Hard Rock Bet into newly relaunched Florida market, which is now the largest state with legalized sports betting and anticipated to be one of the largest sports betting markets in the US. We look forward to continuing to grow our relationship with Hard Rock supporting online payments for its players.
For our 2024 sales priorities, we're moving into an important phase of execution and continued investment to support future growth and scale. In 2024, we plan to add 170 additional salespeople to our headcount while expanding the scope of this initiative beyond the enterprise level to also include our SMB business. This will also include territory expansion to about four new states this year, where we already have hired 25 SMB agents primarily in states not covered today by us.
As we've touched on during prior calls, we will be focused on optimization of the SMB portfolio in 2024, particularly to improve the growth of our direct channel. At the same time, we are focused on the entire portfolio to drive a more favorable business mix partly supported by the expansion of acquisition channels and agent recruitment programs. Also, we're rolling out expanded capabilities and value added services to further enhance client satisfaction and support retention. Importantly, we'll continue to deliver on the progress we made into 2023, including continued cross-selling into our client base.
During 2023, we cross-sold our products into 19% of our enterprise client base of more than 800 merchants, which is up from very little cross-selling in prior years. And this continues to reflect the key opportunity with a lot of runway to grow with our existing merchants.
Turning to slide 7. We are rolling out a phased approach of our merchant wallet to SMBs in the US with planned road map that leverages our digital wallet for SMBs to receive acquiring settlement and manage their business finances in one place. We see this as a growing opportunity in the market where SMB needs are currently being met by fragmented solutions for across banks, wallets, and various checking and software-as-a-service solutions.
For Paysafe, this represents an opportunity to bring together our B2B and B2C capabilities with a mission to help businesses with easy and convenient ways to move money through simple, intuitive digital experiences.
Moving to slide 8. We continue to show progress in our classic digital wallets, ending the year with approximately 930,000 three-month actives. This reflects 7% growth from the prior year and two quarters of consecutive growth in active users following the stabilization in the first half of '23. In the fourth quarter, we saw constant currency revenue growth of 14% from classic wallets. This was supported by product and client experience initiatives such as pricing promotions, engagement activities such as promotion calendars and revamping our loyalty program, VID campaigns, the launch of a prepaid virtual cards in Brazil.
This was further supported by the growth from interest revenue on consumer deposits, new merchant relationships, as well as ongoing improvement from the merchant checkout conversion. In 2024, we look forward to expand this view to also demonstrate progress in our eCash solutions, providing a more comprehensive view of the consumer side of the business.
Turning to slide 9. As we move forward, improving our marketing and customer acquisition strategy is key to delivering sustainable growth on the consumer side of our business. Here, as one example, we recently conducted a test campaign for our Skrill digital wallet in two European markets. The key point is that we expanded our outreach to new channels while delivering more effective localized messaging. We also implemented improve incentives and rewards to encourage new sign-ups to fund their accounts and performed subsequent transactions, driving improved conversion and engagement.
The initial results are promising. We contributed to double-digit growth year over year and new accounts funded and the strongest sign-up activity in more than 20 months. While this campaign was focused on our Skrill wallet in select markets, we also have a solid quarter for consumer acquisition of registered eCash users in Q4 as a result of promotions across various new marketing channels such as influencer collaborations with key gaming partners, the rollout of country-specific promotions, and the sponsoring of an eTournament. This is just the start of what we're working on as part of our broader goals to drive higher consumer acquisition.
Turning to slide 10, let's bring it all of this together to summarize our priorities for 2024. First, we will advance our new go-to-market strategies on both sides of the ecosystem to expand our reach with new and existing merchants to strengthen consumer acquisition.
As I touched on earlier, we also have a number of initiatives underway to optimize the portfolio particularly to address the mixed dynamics we've experienced in the SMB business. Here, we are enhancing our product offering and capabilities, expanding our merchant acquisition program, and adding additional headcount with a sharper focus on moving upmarket in expanding territories.
Lastly, we continue to drive our initiatives around product innovation and customer experience. About half of our projects this year are focused on consumer solutions, such as scaling new products in eCash, including our new online account features and deposit methods.
We are also continuing to improve the digital wallet payment experience and loyalty programs while expanding local payment methods, payouts in key regions such as Latin America. The other half of our product and initiatives are focused on the merchant side, such as continuing to expand our authorization acceptance and advancing our unbranded solutions.
Turning to slide 11. In 2024, we are making important investments to drive growth in our target verticals while enhancing operational efficiencies. The two key investment areas are sales initiatives and portfolio optimization. Overall, this reflects $25 million of incremental investment in 2024, about half of which represents onetime expense, with the remaining half reflecting the short-term margin headwind from our new sales hires in 2024 prior to their full revenue and margin contribution in '25.
We expect the contribution of these initiatives to deliver at least $50 million in in-year revenue and approximately $100 million for 2025, coupled with improved operating leverage as the benefits are realized over the next two years.
With that, I'll ask Alex to review the financial results.

Alex Gersh

Thank you, Bruce. Let's move to slide 13 for the summary of our fourth quarter financial results. Volume was $35.8 billion in the fourth quarter, an increase of 8% year over year. And the total revenue of $414.5 million, increased 8% or 6% on a constant currency basis. Growth was led by double digit volume and revenue growth in e-commerce within the merchant solutions segment, as well as classic digital wallets included interest revenue on consumer deposits, which was a year-on-year benefit of $6 million in Q4 or $32 million for the full year compared to 2022.
Excluding the year-on-year benefit from FX and interest, Paysafe revenue growth was approximately 4% for both the fourth quarter and full year. Adjusted EBITDA for the fourth quarter was $121.7 million, an increase of 13% year over year or 11% constant currency. Adjusted EBITDA margin was 29.4%, an increase of 140 basis points, primarily driven by operating leverage, including lower credit losses, which more than offset a decline in gross margin.
Our total SG&A was 30.2% of revenue in the fourth quarter, down from 35.7% of revenue in a prior year quarter. We generated $89.6 million in unlevered free cash flow for the fourth quarter, reflecting 74% conversion of adjusted EBITDA. I'll note that we have changed our naming convention from free cash flow to un-levered free cash flow for clarity purposes.
Additionally, we elected to reclassify the presentation of settlement receivables and funds payable due to customers from operating activities to present them as financing activities within the cash flow statement. As a result, the reconciling item related to movements in customer accounts and other restricted cash is no longer required in our non-GAAP un-levered cash flow reconciliation. You can find more information on our non-GAAP definitions and reconciliation in the appendix of our presentation.
Adjusted net income for the fourth quarter increased 23% year over year to $40.9 million and adjusted EPS increased 22% to $0.66 per share as our growth and margin improvements more than offset increase in depreciation and amortization and tax expense. Overall, our fourth quarter results were in line with our expectations resulting in the achievement of our full year guidance for 2023.
Let's move to slide 14 for the summary of the full year. Volume in 2023 increased 8% to $140 billion and full year revenue was $1.6 billion, an increase of 7% compared to 2022 or 6% constant currency. Our largest region, North America grew approximately 7% for the full year 2023. Europe, our second largest region, grew approximately 3%.
Overall, our growth and performance trends have been consistent throughout the year, reflecting strength in e-commerce, improvement in classic digital wallets, and continued resilience in the US SMB market, driven by our third party channel. We saw softer performance from our e-cash business and the SMB direct business, which are key focus for improvements in 2024.
Adjusted EBITDA for the full year increased 12% to $459 million, resulting in adjusted EBITDA margin of 28.6%, an increase of 120 basis points. Our full year total SG&A was 31.7% of revenue, down from 35.7% in 2022. Our un-levered free cash flow for 2023 was $318 million, an increase of 8% compared to 2022 and reflecting 69% conversion of adjusted EBITDA in line with our expected conversion range of 65% to 70%.
Adjusted net income for the full year increased 5% to $144 million and adjusted EPS increased 4% to $2.33 per share as growth in adjusted EBITDA was partially offset by an increase in depreciation and amortization expense as well as a $24 million increase in interest expense. In 2024, we expect to see a reduction in interest expense, reflecting debt repayments, and current rates for FX, and interest.
Let's move to slide 15 to discuss the segment results. In fourth quarter, merchant solutions volume was $30.2 billion, an increase of 8% year over year, resulting in full year volume of $118.7 billion, also up 8%. Fourth quarter revenue increased 9% year over year to $227.3 million and a full year revenue increased 7% year over year to $878.3 million.
Performance was led by e-commerce, which increased 29% for the full year, with strong momentum in North America iGaming. In the SMB market, we saw continued growth in verticals such as eating and drinking places, grocery and petrol, and personal services.
Merchant solutions, fourth quarter and full year adjusted EBITDA both increased 11% to $56.6 million and $222.2 million, respectively. Fourth quarter adjusted EBITDA margin expanded by 40 basis points and the full year margin expanded by 80 basis points, reflecting operational improvements, including lower credit losses which more than offset gross margin headwinds from channel mix as SMB growth was stronger in our lower margin third party channel.
As of Q4, our revenue mix within merchant solutions was roughly 15% eCommerce or enterprise level merchants, 40% SMB direct channel, and 45% SMBs third party channel. In 2024, we expect this segment to grow revenues between 8% to 10%, supported by strong growth in e-commerce, the annualization of our 2023 wins and the optimization of the SMB portfolio.
Turning to the digital wallet segment on slide 16. Fourth quarter volumes increased 13% to $6 billion and full year volume increased 9% to $22.4 billion. Revenue for the fourth quarter was $191.3 million, an increase of 8% year over year and 3% constant currency. Digital wallet revenue for the full year was $734.7 million, an increase of 7% or 5% constant currency.
Fourth quarter adjusted EBITDA for the digital wallet segment was $82.4 million an increase of 7% year-over-year and up 2% on a constant currency basis and reflecting a 43.1% margin, down 40 basis points, mainly due to product mix. Full year adjusted EBITDA was $318.7 million, an increase of 10% or 8% constant currency, with margins improving by 120 basis points to 43.4%.
In 2024, for the digital wallet segment, we expect growth in the low single digits, reflecting growth in active users, the rollout of new products in eCash, such as online account features and deposit methods, cross-selling and the expansion of our merchant wallet in Europe, while expanding into key regions such as Latin America. We expect growth to be partly offset by a modest headwind from interest revenue.
Turning to slide 17, for the summary of debt and leverage. At the end of fourth quarter, total debt was $2.5 billion, reflecting debt repayment or repurchases of $62 million during the quarter. In 2023, we repaid approximately $174 million of our debt as we continue to take advantage of the market opportunities to buy back debt at discounts to par. At year end, net debt was $2.3 billion and our leverage ratio was further reduced to 5.0 times compared to 5.8 times at the end of 2022.
We remain focused on reducing that leverage in 2024 and will continue to work towards our midterm target net leverage of 3.5 times. Additionally, as of December, the average interest rate on our debt was 5.8%. We also earn interest on our customer deposits at a rate of 3.7%, which is recognized in revenue. As you saw in our last earnings in November, Paysafe Board authorized a $50 million share repurchase program, which we expect to commence in the coming weeks. We continue to expect the majority of our excess cash flow to be committed to deleveraging while we continue to invest in innovation to drive long term growth.
Moving to full year outlook on slide 18. For 2024, we expect revenue to be in the range of $1.688 billion to $1.712 billion, reflecting growth above 6% at the midpoint, with the largest contribution coming from our existing client base, including new enterprise wins in 2023. We believe that this growth outlook reflects continued improvement with higher quality of revenue growth, particularly when you consider the benefits of interest and FX tailwinds that we saw in 2023.
We expect adjusted EBITDA to be within the range of $473 million to $488 million. And while we expect to see a continued decline in gross margin in 2024 as a result of business mix, we are offsetting this headwind with cost discipline and operational efficiencies. As Bruce highlighted, we're also planning for incremental OpEx investment of approximately $25 million to support the expansion of our sales team and portfolio optimization, which has an impact of approximately 150 basis points on adjusted EBITDA margins.
Excluding these investments, adjusted EBITDA would be greater than $500 million and reflect margin expansion. We expect the cadence of growth throughout the year to follow normal seasonal patterns, which typically reflect a modest seasonal decline from Q4 to Q1, as well as seasonal uplift from Q3 to Q4. As with prior years, we expect Q4 to be our strongest quarter, also reflecting the timing of our sales and product initiatives, including the pace of revenue contribution from new sales hires to take about six months to onboard and start producing.
We expect the $25 million of incremental cost to be saved roughly 60% in the first half of the year and 40% in the second half. Adjusted EBITDA margins are expected to be stronger in the second half as well, largely the same drivers, which will influence our operating leverage.
Looking ahead to 2025, we expect revenue growth to accelerate from 2024 and for adjusted EBITDA margins to reflect a more normalized margin excluding these investments for at least 100 basis points above the high end of our 2024 outlook, including enhanced operating leverage as the new hires are onboarded this year and generating annualized revenue contribution in 2025 and beyond.
Now I will turn the call back to Bruce for closing remarks before we take questions.

Bruce Lowthers

Thank you, Alex. In closing, I'd like to reiterate that we see significant value potential in Paysafe with a lot of runway to accelerate growth. We maintain strong market positions in high-value markets. We serve premier global client base with significant cross-selling opportunities across our geographies.
We are entering 2024 in a solid financial position with strong cash generation while also deleveraging the business to create shareholder value. By continuing to prioritize client experience, product innovation, and execute our go-to-market strategy, we believe that we can unlock meaningful opportunities in stakeholder value.
Now let's begin the Q&A session.

Question and Answer Session

Kirsten Nielsen

Thank you, Bruce will take a couple of questions from the Safe technology platform, which allows shareholders to submit and upvote questions. After that, we'll turn to questions from our research analyst community. As a reminder, we may pass over questions that were already addressed on this call or in the prior recent quarters. We may also group together questions that share a common theme.
Our first question is from [Matthew] who asks what goals have we set in order to restore investor confidence in Paysafe? Bruce, could you take this one?

Bruce Lowthers

Sure. Thank you, Kirsten. Look, I think the question that the Matthew's posed, what goals have we set? I think we clearly said that as we started out going back a couple of years would stabilize the company, we would then begin to grow our revenue streams and then accelerate growth once we have done that.
I think if you look back at the achievements and the financial results that we highlighted in our remarks, we can see that our results have improved growth in '23 across essentially all key metrics, while also reducing our debt and net leverage ratio.
We continued to deliver on that progress in '24. We're really advancing our go-to-market strategies on both sides of our ecosystem to expand the reach in new -- with new and existing merchants. This kind of strengthening our consumer and merchant acquisition. We've gone under significant operating changes during the past year, and I'm highly confident that we are in a stronger position today and well positioned for the future.

Kirsten Nielsen

Okay. Thank you, Bruce.
Our next question is from [Daniel] who asked about adding Web3 or cryptocurrency capabilities and [active] Skrill users will be able to invest in equity markets. Bruce, do you want to address this one as well?

Bruce Lowthers

Yeah, happy to. And Daniel, thanks for the question. I think we have the right talent assets and regulatory experience to enable new ways to buy and sell in a virtual environment and to serve the new generation of digital entrepreneurs in the experiential economy. The combination of crypto and Web3 is part -- part of that, I would say we're very focused across the entertainment space and we do think about the future functionality quite a bit as how that's going to evolve over time.
To address the question more directly, crypto is, today, a very small piece of our business, less than 2% of our revenue. Our wallet does offer crypto trading income with 50 different cryptocurrencies available in over 80 countries globally, including features complementary Web3. But we don't really have any interest at this point of offering equity trading as we're looking at our feature functionality as we're moving forward.
So we feel very strongly about the emergence of crypto and Web3 in especially in the gaming space on Web3 and we do plan to be part of -- have that as part of our offering as we're moving forward.

Kirsten Nielsen

Okay. Thanks, Bruce. And lastly, we did have a couple of questions on the nature of capital allocation from Ganesh [thickness Warren], who asked about the strategy for repaying debt. And had another question on our plans to initiate the recently approved stock buyback program. Alex, can you take this one?

Alex Gersh

Sure. Happy to take the question. Just to recap what we've shared in our prepared remarks at year-end, our leverage ratio was reduced to 5.0 times compared to 5.8 times at the end of 2022. In 2023, we repaid approximately $174 million of our debt, and this was actually better than what we initially targeted for the year.
We remain focused on reducing net leverage in 2024 and will continue to work towards our midterm target net leverage of 3.5 times. As you saw in our last earnings release in November, the Board authorized a $50 million share repurchase program, which we expect to commence in the coming weeks. We plan to maintain flexibility and continue to focus on reducing leverage while we continue to invest in innovation to drive long-term growth.

Kirsten Nielsen

Thanks, Alex. Let's open up the line for our analyst Q&A. Operator?

Operator

(Operator Instructions)
Dan Perlin, RBC Capital Markets.

Dan Perlin

Thanks. Good morning. I just wanted to touch on the -- kind of payback periods, so to speak, on the $50 million of in-year revenues. I appreciate the cadence commentary on the investments. I think that 60% of the $25 million will happen kind of the first half. The $50 million -- I mean, I guess this implies kind of a second half ramp, but it also seems to be a pretty quick turnaround. So I'm just wondering kind of the efficiencies that you're expecting from the sales team and maybe just -- maybe putting a finer point, is that something that we would see really ramp like aggressively in the fourth quarter? Or should we be thinking kind of third and maybe even before that?

Alex Gersh

Okay. Well, I think you're right, Dan, that we do expect this to be a pretty quick payback. And obviously with $50 million this year and $100 million next year, the payback occurs somewhere within the 12 months of incurring the cost. So it's a no-brainer, quite frankly, from our perspective.

Dan Perlin

Yeah. Okay. And then just a follow-up on gross margins. I know you said there's going to continue to be a headwind there. Is there any way to kind of quantify or kind of help us with the pacing of that, maybe what that might look like in totality, given some of the moving parts? Thank you.

Alex Gersh

So I think on the gross margin, look -- and I think we've said this before, we were very much focused on the [I'd say] revenue growth and EBITDA margin. As you see us moving into different verticals and different customer base, both in digital wallets, particularly in digital wallets, we could see and we have seen some deterioration in margin. It's really I would almost call it a [iterioration] that is that is really expanding our wallet capability significantly from where it was a few years ago. So that may continue.
But what we've also said if we will continue to focus on efficiencies in terms of SG&A cost to make sure that we continue to improve operating leverage and EBITDA margins on the Merchant Solutions side, of course, we've already mentioned that what we really need to do is really ramp up the SMB direct channel, which is a higher margin channel than the third-party channel. We are working on this. As you could see right now, we still have a lot of work to do. And we will be reporting on this on a quarterly basis. And as you see that turnaround, you should see some improvements in the SMB margin, gross margin.

Dan Perlin

Got it. Thank you.

Bruce Lowthers

Thank you.

Operator

David Togut, Evercore ISI.

David Togut

Thank you. Good morning. Could you and discuss the drivers of a digital wallet? Take rate compression in the fourth quarter and what are your expectations for digital wallet take rates up for this year as a whole? Thank you.

Bruce Lowthers

Yes, Alex, you want to go ahead?

Alex Gersh

Yeah, sure, Bruce. As we've said, I think in our remarks, and as I just alluded to this right, we are -- we have a significant growth in our digital wallet segment, right? And we are reaccelerating that segment. We are looking at different products and are targeting different parts of the ecosystem to drive that growth. Some of those products -- and therefore, the simple answer is gross margin -- take rate deterioration is the product mix. But it's again, we see it as a really good story because what we really expanding is the use case for the digital wallet. But with some of those customers and some of those products, it does come with a little lower take rate.

David Togut

Got it.

Bruce Lowthers

Probably just to clarify for you, we're not seeing pricing pressure with our existing products. What we're seeing is, as Alex just said, us bringing new product to market at different price points, at different margin profiles. So when we look at our take rates on an apples to apples basis, we're seeing stability within our rates, but we're introducing new things at different price points and different margin profiles.

David Togut

Understood. Thanks for that clarification. And just as a follow-up, what are your 2024 expectations for unlevered free cash flow and then year-end 2024 leverage target?

Alex Gersh

We are certainly, again, what we are -- because of the buyback and because of the way -- we're really focusing on optimizing our bank balance sheet as much as possible. It would include the buyback. It would include the leverage. We aren't really giving a target for 2024 in terms of the net leverage, but we continue to focus on reducing the net leverage. The midterm target, as we said, is 3.5 times, and we stand behind that target.
The expectations would be that our EBITDA increases. So I would expect our un-levered cash flow to continue to stay stable or maybe increase a bit from where it is now. But so overall, we continue to see a 2024 as a very strong cash generator here, where we are able to invest in our business, deleverage, and execute on the buyback.

David Togut

Thank you.

Bruce Lowthers

Thank you, David.

Operator

Scott Wurtzel, Wolfe Research.

Scott Wurtzel

Thanks. Good morning, guys, and thank you for taking my questions here. I just wanted to start off on the SMB side of the business. You talked about introducing value-added services to your merchant base. And I know you're rolling out merchant wallet, but just wondering if you can maybe share some color on any of the other value-added services and products you could be introducing into ecosystem this year?

Bruce Lowthers

Yes, Scott, good morning and thanks for the questions. Yeah, we're very excited about what is evolving with our SMB business -- our merchant business in total. So I think what you'll see us focus on are a lot of ancillary services around those businesses. So we're look at working capital partnerships that we're creating where we are really facilitating a third party opportunity for our merchants to access working capital.
We have some PCI. We have some supplemental POS device program, that's being launched. So we have a lot of smaller programs that we're bringing to market around things that our merchants are asking for and how to help them run their business a little bit better. So we'll give a lot more color as we go through the year on the progress of these programs. But, early on, we're very bullish of the success of the programs that we're launching.

Scott Wurtzel

Great. That's helpful. And just to follow up on the classic digital wallet segment and looks like you guys had some good success in this top of funnel campaign. I'm just wondering almost kind of where we are with that. Are there in terms of the two markets that you did it in? Is there still more room to go in those markets? And then do you have plans to expand this campaign to incremental markets going forward?

Bruce Lowthers

Yeah, Scott, thank you for that as well. As we talked about last quarter and in the last meeting we had, we really were focused on centralized our marketing organization and bringing a higher discipline to what we were doing and focusing in on our consumer cost of acquisition and how we were going about it and modernizing the impact of our marketing efforts. And we've really started to do that. This is one proof point, we will continue to do these type of programs.
I love the program that we did when we launched our own tournament, and it was really a great partnership for us to do where 100,000 members within that community that we're sponsoring the e-sports tournament for. So these were our target customers. Every one of them had the opportunity to use whether our eCash product or even our wallet product.
So we're really bringing a more sophisticated approach to our marketing efforts, and we will absolutely be expanding these type of programs across our profile as we're moving forward. We're very excited about really maximizing the marketing funds that we have, not necessarily increasing them in aggregate at this point, but really getting a higher throughput on the spend that we have today.

Scott Wurtzel

Great, and very helpful. Thanks, guys.

Operator

Andrew Harte, BTIG.

Andrew Harte

And Bruce, you mentioned how the enterprise space had about 19% cross-sell. Can you just unpack that a bit further? How do you see that opportunity evolving in the year ahead? And maybe where were we a year ago on that cross-sell opportunity?

Bruce Lowthers

Yeah, good morning, Andrew. And we came in now 18 months-plus ago, one of the things that I noted when I started here was that we had very little cross-sell because of the silos of the businesses that we had from. It was really almost less than 1% opportunity there that we were executing on cross-selling products into our various existing customer base, those top 800 customers.
So going from just a year ago less than 1%, 2% to 19% this year is a huge step forward, and it really underscores the point that I was trying to make a year ago that there was a great amount of opportunity for us to go in and sell our digital wallet customer that was their primary revenue stream with us. Go in and sell acquiring to them and start moving our eCash and digital wallet business into some of our existing merchant customers.
So feel very good about the progress. I would expect that this is going to continue to do expand as we're moving forward, especially now that Nicole and her team are starting to ramp up with new products and we absolutely will be focused on selling into our existing base. So I think this is a lot of runway for us. We're very excited about the opportunity and really proud of Rob Gatto's team and what they've been able to do through '23. And now it's about scaling up and driving a better quality revenue stream for ourselves in '24 and '25.

Andrew Harte

Thanks. And then Alex, the comments on the guidance page about the gross margin headwinds, a function of mix. Is that more just merchant solutions outgrowth -- outpacing digital wallet on top line? Or is there anything you'd call out within each segment on kind of margin trends?

Alex Gersh

It is all of those things. So it is absolutely merchant solution outpacing growth in digital wallet as a first thing. It is then inside merchant solution, our opportunity to be able to improve this margin by driving the growth faster in the direct segments versus indirect segment which you see right now, indirect is growing much faster. So that's obviously has an impact on the margin. And on the digital wallet is exactly, as I said, it's [based], it's the product mix as we expand the usage of the wallet and getting new customers and attacking new markets.

Andrew Harte

Thanks, guys. Appreciate it.

Bruce Lowthers

Thank you.

Operator

Timothy Chiodo, UBS.

Timothy Chiodo

Great. Thank you for taking the question. A similar question around the ISO versus the direct channel in the US. Looking at the growth divergence there, can you just characterize some of the reasons for the growth divergence? Is it related to either gross add? Is it churn of the underlying business? Is it pricing? What are the reasons? Maybe it's a different product being sold direct versus through the ISO channel? What are the reasons why the growth is so divergent?

Bruce Lowthers

Yes, Tim, good morning and thank you for dialing in and asking a question. So when we look at the SMB channel, there really is a couple of things that are going on there. One on direct book versus our ISO channel, there is -- the underlying merchant is a much smaller merchant in the direct book than in the ISO book. So the ISO book is about four times larger merchant than what we experience in the direct book.
Our direct team is actually selling very well. Those smaller merchants, just churn at a higher rate candidly, than the other. We're not experiencing much pricing pressure. We see good stability in our take rates across the board, both in the ISO and in our direct book. I would say there is a little bit of what a difference between the two in the direct book because we're selling it to a smaller merchant in the direct book. They're not looking for necessarily the same things that the larger SMB client is, that we're servicing through our ISO channel.
So there's a little bit of each of those things kind of going on within the profile. We feel good about our ability to correct the direct channel. Certainly as we expand into new markets, each state gives us great opportunity to adjust who we're going after, where we're going after, the type of merchants that we want, to help mitigate that attrition and churn on the direct side.

Timothy Chiodo

Excellent. Thank you. As a related follow-up on the ISO side. So you mentioned that the revenue take rates are stable across both the direct and the ISO channel. Could you talk a little bit about the trends in the commissions being paid out to ISOs maybe over the last 5 to 10 year period, how much that might have changed, and if there's been any change at all in the last call it year two or three years?

Bruce Lowthers

Yes, Tim, I would say there's been little to no change in the last two years that I've seen on the rates that we're paying out on the ISO channel. Certainly, as you know, in this industry as well as [IV], that ISO channel has changed quite dramatically over the last 10 years.
As far as what the percentage payout residuals are. Our book is not really any different than anybody else is. They escalated over time, over -- going back five, seven years ago, and have been relatively stable in the last couple of years here. It's a higher percentage so it really impacts the margin of that book.

Timothy Chiodo

Thank you, Bruce. Yes, exactly would have thought more stable more recently, but over the longer term might have stepped but completely checks out. Thank you so much for the time.

Bruce Lowthers

Thank you, Tim.

Operator

(Operator Instructions)
Jamie Friedman, SIG.

Jamie Friedman

Hey, good morning and congratulations on 2023. It's obviously a lot of hard work here.

Bruce Lowthers

Thanks, Jamie.

Jamie Friedman

I want to ask you first about the digital wallet. So I'm looking at slide 8, and I was wondering if you could help us think through how you think through the inputs to the revenue flywheel? Is it the average transaction per user? Is it the growth in users, or is it the ARPU? What would you advise if we're trying to think through those inputs?

Bruce Lowthers

Yeah, Jamie. So me personally, I focus on the ARPU number, it's kind of where I gravitate in. As I tried, I looked at my own litmus test of whether things are going well or not going well. I really kind of dial in on that, then I really click into our three-month active or/and consumer acquisition is really where I've been focused on as I look at the business and how we continue to turn this business around.
So those are really the metrics that I follow. I think because we think about '24, we'll continue to evolve some of these slides so that you guys can track more easily our progress in this digital wallet side of the business, the consumer side of the business, especially as we get into eCash as well and the continued turnaround of that business as we move into '24. So it will be probably introducing some new slides help you guys as we're moving forward.

Jamie Friedman

And then I did want to ask about the merchant take rate. So just looking at the appendix and it did increase to 80 basis points. Alex, I think you alluded to some of the inputs there. What should we be contemplating as we model because we model volume with the take rate to get to revenue. So how should we be thinking about merchant take rates in '24?

Bruce Lowthers

Yes, I think you're going to see it to be stable where we are. It's I think we're having an opportunity to introduce some new product into the merchant side. We feel good. We're not seeing a tremendous amount of have pricing pressure in the SMB space. And in the e-comm space, we're doing very well. I think as we have mentioned previously, we've had really strong growth in our e-com book. We feel like that will continue and feel very solid about the merchant business.

Alex Gersh

And the only thing that I would add is that portfolio optimization that we've talked about as part of our incremental $25 million investments, well some of that will also go to support that take rate stability.

Jamie Friedman

Got it. Thank you, both. I'll jump back in the queue.

Bruce Lowthers

Thank you, Jamie.

Operator

Thank you. We have at the end of our question-and-answer session. I would now like to turn the floor back over to Bruce Lowthers for closing remarks.

Bruce Lowthers

Thank you. I just want to tell everyone, and I appreciate how much work goes into these quarterly calls. Thank you for joining us today. I want to thank Kirsten and her team that you see with us this morning for helping us pull all this together. Really appreciate their hard work in each and every one of these quarterly calls that we have.
I also wanted to just thank our team for a great year. We really appreciate all the work in this transformation year, and we're very excited about 2024. So we'll you see in a couple of months. Thank you very much.

Operator

Thank you. That does conclude today's teleconference. We appreciate your participation. You may disconnect your lines at this time. Enjoy the rest of your day.